Under the Hood: an app designed for new, inexperienced drivers.
The app connects to the user's car, and alerts them via push notification when their car needs attention: whether that's an oil change, gas, a tire rotation or just more windshield wiper fluid.
The top navigation bar folds and unfolds like a road map. Within the app, new drivers can look up what to do in case of a fender bender, where to find the least expensive gas within a 5-mile radius, what those lit-up icons on their dashboard mean and more.
I was tasked with typographically and illustratively representing an excerpt of Mark Bartlett's essay "Beyond the Margins of the Page" (Emigre 32).
The phrase alive and well in the margins leapt out at me, and I ran with it. I chose a B-movie, pulp vibe to riff on— because mythological creatures and monsters are alive and well in the margins too. The multilayered, 3-D collage format mirrors how monsters loom large in our minds as kids and then gradually recede from memory.
See how many you can name.
A poster I designed while interning at Beyond International— intended to capture the feisty, independent, savvy spirit of the company. Working within Beyond's color palette and typefaces, I created this promotional piece. Also, tasty pins!
Work for Bluewolf, an IBM Company, top consulting agency and longest standing Salesforce partner.
Shown here are:
- Concept spreads for their annual data report, The State of Salesforce
- Various email campaigns
- Custom trophies for Bluewolf's annual Innovation Award 2016 winners
- The Experience Field Guide, a introductory run-down of Bluewolf's approach and methodologies, designed in collaboration with and art directed by Bluewolf design director Dani Nomura
Amazingly, spacesuits aren't called spacesuits anymore. Their new moniker is EMU— short for Extravehicular Mobility Unit. Each suit costs $13 million to make, and you'd last about 10 seconds in space without one. This diagram (besides giving me the chance to improve my vector illustration skills) pays tribute to how completely badass spacesuits— er, EMU's are.
Introducing Rook, a line of skincare that derives it's name from the clever corvus frugilegus bird— inspired by their beautiful, glossy black plumage. Rook is for whip-smart women who want their skincare to be like their beauty: effortless.
As a Badass Lady™, it's a challenge to find skincare products that aren't too girly or try-hard cool. After identifying this gap in the market, I set out to create a line of products that wouldn't look out of place in a leather bag on the back of a motorcycle.
Products include: Nectarine & lavender soap, jasmine & ylang ylang body scrub, apricot & kiwi hand cream, gardenia & mint nightly serum and a blood orange & honey candle.
On average, women in the US make 77¢ for every dollar a man makes. The wage gap accounts for an estimated loss of $431,000 over a woman’s lifetime— that’s a lot of scratch. Closing the wage gap could potentially grow the economy by $2.1 trillion dollars (I'm not a mathematician, but I think that's a good thing).
With this in mind, I created an educational site designed to spark conversation around the gap. Think of it like a freshly sharpened No. 2 pencil— on one end, the site encourages and provokes thought and discussion around the gap, while the other end simultaneously erases a lot of the misinformation online about the gap via a compendium of fact-based articles, studies and more.
Users can also choose to experience the site in "Future Mode" (all blue screens) which tells an alternate narrative of total wage parity—and the benefits that would entail.
Spot illustrations and branding for an acupuncturist.
The color palette is based on wu xing— the five elements in traditional Chinese medicine (wood, fire, earth, metal, water).
The identity reflects the acupuncturist himself— friendly, steeped in tradition, educational and approachable.
In 1906, San Francisco was struck by a 7.8 earthquake, followed by devastating fires that raged through the city for 4 days. In total, 80% of San Francisco was destroyed.
109 years later, I created this book to document the tragedy and humanity of the earthquake and subsequent fires. Using the beauty of the black and white photography of the time and a sparse color palette, I pulled as many first-person interviews and eye-witness accounts as possible to give the reader a sense of what the 'quake was like for the San Franciscans on the ground.
Much of San Francisco's current landscape today is informed by the 1906 earthquake, and making this book was an excellent way for me to learn about my city's history.
Various letterpress and RISO printed projects, including letterpressed business cards, an Alice in Wonderland poster and a collaborative student 'zine.
Also, color shrines and collage (just made for fun!)
The birds and the bees, in three glorious dimensions.
You need 3D glasses to truly "see" this piece— but the avian and apian meld is fun nonetheless.
Postcards complete with spiffy 3D glasses were made and sent out as self promotional pieces.
The signs needed to be durable, made from a natural material that wouldn't leech into the soil, and legible for 5-year-olds and 65-year-olds alike (who both enjoy the gardens). My partner Jessica Zamora and I designed and sanded over 75 laser-cut redwood signs for the three gardens, encouraging residents to identify and educate themselves on the garden's offerings.